Hi, I’m Nick Pierro. Nice to meet you.

I’m a UX director and team leader with a passion for designing customer-centric experiences and intuitive digital products.

Happy to be here.

I was born to be a designer. I’m hard-wired with an innate curiosity to understand how things work, and an unstoppable desire to make them better. I bring that mindset to every project I take on, personal and professional.

Currently, I’m leading the UX practice at Astound Commerce, a global eCommerce solutions company. Previously, I’ve designed and directed best-in-class, customer-centric experiences and digital products for some of the world’s most well-known brands.

I consider myself very lucky to have found a career that I love. Every day, I get to work with creative people, solve interesting problems, design cool stuff, and watch it come to life in the digital world.

Not a bad gig, if I do say so myself.

Keep scrolling to see work experience and case studies.

Work Experience

Experience Design

Rethinking Breville as a complete coffee solutions provider, offering curated product and subscription bundles, guided instruction, and post-purchase content.

Product Design

Reimagining the investment account opening process in a mobile app for high net-worth CitiBank customers.

eCommerce Expertise

Redesigning the WW online shop to embody the new brand, encourage product discovery, and build loyalty through personalization and wellness-focused content.

Leadership & Management

My experience with department leadership, team management, process improvement, and product development.

Brands I’ve worked with