
Hi, I’m Nick Pierro. Nice to meet you.
I’m a UX director and team leader with a passion for designing customer-centric experiences and intuitive digital products.
Happy to be here.
I was born to be a designer. I’m hard-wired with an innate curiosity to understand how things work, and an unstoppable desire to make them better. I bring that mindset to every project I take on, personal and professional.
Currently, I’m leading the UX practice at Astound Commerce, a global eCommerce solutions company. Previously, I’ve designed and directed best-in-class, customer-centric experiences and digital products for some of the world’s most well-known brands.
I consider myself very lucky to have found a career that I love. Every day, I get to work with creative people, solve interesting problems, design cool stuff, and watch it come to life in the digital world.
Not a bad gig, if I do say so myself.
Keep scrolling to see work experience and case studies.
Work Experience
Experience Design
Rethinking Breville as a complete coffee solutions provider, offering curated product and subscription bundles, guided instruction, and post-purchase content.
Product Design
Reimagining the investment account opening process in a mobile app for high net-worth CitiBank customers.
eCommerce Expertise
Redesigning the WW online shop to embody the new brand, encourage product discovery, and build loyalty through personalization and wellness-focused content.
Leadership & Management
My experience with department leadership, team management, process improvement, and product development.